Wednesday, 10 September 2014

Campaign Videos- Noel Gallagher

Image- 





1st video- 
Different
Scruffy 
Careless 
Relaxed
Reckless
Players, desirable, heterosexuality 
Guitar- interested in music - authenticity 
Informal
Manor house- casual clothes 
Taxi implys common and uk band 
Intertextual reference - John Lennon - British band 
1960s - link to past



How do we rebrand a shy guitarist as a solo artist? 



Aiming more towards America with Western diner, set in America 

What character roles star in text-
Lots of different actors 

Symbolism-
Diner is a trap- woman wants to be free 
Outfit is bright and stands out. Shouldn't be trapped in there 
Camera creates link between man and woman with last chance in between 
His white shirt symbolises he's pure and mature
Sunglasses hides himself 
Christ like pose by the woman 
Horse cart symbolises evil and bad 

Voyerism- 
Focus on woman's legs in short dress
Woman falls and gets wet- he pushes woman
Attractive woman

Intertextual references- 
Falls in pool - washing away cares
Noel Gallagher is the influence and dominant one in the video
Relationship between sound- horses steps match the beat
Lyrics say looking pretty shows ugly creepy man 
Going under - going underwater in the pool 
Soundtrack to a short film

How has the concept been developed? 
Everything red symbolises hell 

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