Thursday, 11 September 2014

Our Pitch

Our music video is to the song the stunt performed by Holly Hayes. The theme of our music video is based around the idea of reflection; mirrors, water, lakes, reflecting on life and reflecting on others. Throughout the music video it shows a lost teenage girl (appealing to our target audience) who is trying to find herself - this is portrayed through one of the scenes being set in a maze with her chasing herself.

We want the music video to be quite vintage with hair, costume, scenery and makeup and to make the viewer think. Although it is a narrative video, there will be shots of her with her playing her guitar. One shot of her playing the guitar is set by the lake and when she looks in the reflection she see's a flashback of her heartbreak. The mood we want to give off from the song is hurt but still with a lot of passion and love and in a way, sentimental to her. We are planning on having 2 actors, a man and woman, who show glimpses of why she is hurt and flashbacks of mum and dad arguing and dad leaving. We want to use a bath as a setting, to show her trying to wash away her troubles and failing then attempting suicide. The bath also works with the concept of reflection that we want to show throughout the music video. We also want the video to show her guardian angel looking over her, which is presented to look just like her, which only the audience can see. So no matter how many times she tries to kill herself or get lost in herself the guardian angel makes her reflect and see the good in life. You see it follow her around, chasing, protecting and allowing her to try and find herself.

We want the main setting of the music video to be filmed outside in fields, lakes and mazes. Although the story itself is not calm we want the setting around it to be to contrast on her life. We will do this by the use of fires, candles, a smokey effect ( smoke machine) fairy lights and quite dull colours.

The main story of the music video is a teenage girl lost since her dad walked out of her life suddenly and no longer wants anything to do with her. It shows the pain she is going through without him and how the guardian angel is the only thing keeping her going.

We have used inspiration particularly from an advert for Nina Ricci's perfume.


1 comment:

  1. Good start, what was the feedback and where is the evidence of your presenting this to the target audience and the client?

    WT C3

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