Image

Image is the look you give to an artist or band, depending on the image it often determines what type of audience follow them.

IMAGE:
superficial
shallow
representation- construct (not real)
sellable



Selling gone off milk (yogurt):
happy
year of TLC
celebrating brand new year/fresh start
energetic
digestive health
easy
popular product
all ladies want it
red coat- personifying the strawberry yogurt
selling community & lifestyle




Ski Activ:
Nutritionist
Doctor
wearing blue blazer- represents the product
blue balloon
setting- middle class house
she recommends it
eats it herself
prebiotic & probiotic
animated diagram of what happens
14 day challenge- money back guarantee